SCC

Designed and developed a custom CRM for the UK’s leading accountancy firm, featuring data accuracy tracking, workflow automation, Xero integration, role-based access control, a Trello-style WIP board, and a custom desk booking & time tracking system.

Project Overview: Building a Secure, Automated, and Scalable CRM

Cavanagh & Co., one of the fastest-growing accountancy firms in the UK and Ireland, required a custom CRM to streamline client information management, improve collaboration, and enhance compliance tracking across various departments. Unlike generic, off-the-shelf solutions, they needed a CRM that could:

  • Centralize client financial data and ensure real-time accuracy.
  • Automate invoicing, VAT returns, compliance reminders, and year-end filings.
  • Implement granular user permissions for staff, managers, and subcontractors.
  • Smoothly integrate with Xero for financial management.
  • Improve workflow visibility with a Trello-like task management system.

Services

  • Business Need Analysis
  • CRM Design and Planning
  • Custom Feature Development
  • Data Migration and Automation
  • Integration with Existing Systems
  • User Training and Support

Services

  • Business Need Analysis
  • CRM Design and Planning
  • Custom Feature Development
  • Data Migration and Automation
  • Integration with Existing Systems
  • User Training and Support

Industry

Accounting and Finance, CRM

Region

Western Europe

Technologies

AWS S3

AWS S3

Company House API

Company House API

Dynamo CRM

Dynamo CRM

Google Calendar

Google Calendar

Google Charts

Google Charts

Google Email

Google Email

HTML

HTML

JavaScript

JavaScript

Laravel

Laravel

MySQL

MySQL

PHP

PHP

WordPress

WordPress

Xero API

Xero API

  • Laravel
  • SugarCRM

Features

Data Accuracy & Compliance Tracking for Maintaining Valid Records and Flag Inconsistencies

Maintaining real-time accuracy of financial data was a critical requirement, especially for invoicing and compliance monitoring. Any discrepancies in VAT filings or tax incentives could lead to compliance risks.

Our Solution
  • Automated data validation checks were integrated into every module to flag inconsistencies in client records.
  • Scheduled compliance tracking ensured that VAT returns, confirmation statement reminders, and year-end filings were updated in real-time.
  • Change logs were implemented for auditing purposes, maintaining a record of every modification.
Impact on KPIs
  • Reduced manual errors in financial data by 40%.
  • Ensured real-time compliance tracking, eliminating risks of outdated filings.
  • Provided a detailed audit trail for regulatory compliance.

Advanced Workflow Automation for Document Approvals, Invoice Processing, & Compliance Reminders

SCC required a system to automate tedious accounting tasks, such as document approvals, invoice processing, and compliance reminders.

Our Solution
  • Custom workflow automation engine to trigger actions like VAT return submissions, client notifications, and overdue payment alerts.
  • Event-driven architecture to process compliance-related workflows asynchronously, preventing system lag.
  • Bulk operations & reporting tools to allow accountants to process large-scale financial entries simultaneously.
Impact on KPIs
  • Cut down manual processing time by 50%.
  • Improved efficiency in compliance filings, reducing missed deadlines.
  • Minimized human intervention in repetitive accounting workflows.

Adding User Permissions & Role-Based Access Control

Given the sensitive nature of financial data, SCC required a highly granular role-based access system to ensure proper data security across different teams.

Our Solution
  • Multi-tiered user permissions restricting access to financial data based on staff roles.
  • Two-factor authentication (2FA) for high-privilege users handling tax filings and compliance reports.
  • Audit logs tracking every user action for security monitoring.
Impact on KPIs
  • Prevented unauthorized data access, ensuring regulatory compliance.
  • Improved accountability with detailed access logs.
  • Enhanced data protection by securing sensitive financial information.

Smooth Xero Integration for Financial Management

To streamline accounting operations, SCC required a robust two-way sync between their CRM and Xero, their financial software.

Our Solution
  • Real-time synchronization of invoices, transactions, and client financial records via Xero API.
  • Automated reconciliation between CRM and Xero to prevent data mismatches.
  • Trigger-based financial updates, ensuring any change in SCC CRM reflects in Xero instantly.
Impact on KPIs
  • Eliminated data duplication between CRM and Xero.
  • Improved financial reporting accuracy, reducing reconciliation errors.
  • Allowed accountants to manage invoices & payments within the CRM, without switching platforms.

Integrating Trello-Like WIP Project Board for Workflow Visibility

To enhance team collaboration, SCC required a Kanban-style task management system within the CRM.

Our Solution
  • Drag-and-drop project board, allowing convenient reassignment of tasks.
  • Filtering options for quick access to projects based on priority, deadlines, and clients.
  • Automated email & Slack notifications, keeping teams updated on project status.
  • Added sub-panels for:
    • Activities,
    • History,
    • WIP Tasks,
    • Contacts,
    • and the Client List.
Impact on KPIs
  • Improved task tracking and visibility across teams.
  • Reduced bottlenecks by enabling real-time project updates.
  • Enhanced team productivity by centralizing project workflows within the CRM.

Robust Client Module with Deep Relational Mapping

Cavanagh & Co. needed a unified client view across departments, while also managing live financial data, overdue tracking, and compliance touchpoints without resorting to multiple disjointed systems.

Our Solution

To manage client information at scale, we engineered a modular data system with relational sub-panels, which included:

  • Configurable module and field setups with inline edit and detail views.
  • Smart search with both basic and advanced functionalities across clients, contacts, and associated records.
  • Sub-panels for Activities, History, Documents, WIP Projects, and Leads.
  • Real-time Xero API integration to sync invoices, balances, and overdue payments.
  • Auto-generated changelog for every modification as it was critical for financial audits.
Impact on KPIs
  • 70% faster access to financial client data.
  • Reduced data duplication and inconsistencies across departments.
  • Improved compliance response times due to automated overdue tracking and date-sensitive alerts.
  • Enabled real-time financial health visibility directly from CRM.

Calendar Module With Smart Scheduling Logic and Live Event Sync

Task deadlines and event schedules were fragmented across external tools, causing inefficiencies in communication and missed meetings. Teams had no visibility into shared calendars or event-linked tasks, leading to project delivery delays and client dissatisfaction.

Our Solution
  • Google Calendar integration for cross-platform visibility.
  • Task creation directly linked to calendar events.
  • Automated email reminders and calendar invites for scheduled tasks and meetings.
Impact on KPIs
  • 50% reduction in scheduling conflicts and missed deadlines.
  • Smooth calendar-task linkage improved visibility of project timelines.
  • Greater coordination across departments via shared views and synced communications.

CRM-Integrated Lead Tracking Module for Conversion-Driven Sales Pipelines

SCC’s leads were difficult to track systematically because of poor visibility into the pipeline. This required a structured lead-handling system to track new opportunities, manage follow-ups, and properly define lead-to-client journey checkmarks.

Our Solution
  • Fully customized layouts showing lifecycle stage, lead source, and status.
  • Sub-panels for all related interactions including Activities, Documents, and follow-ups.
  • Advanced search capabilities for segmentation by region, service, or assigned team member.
  • Bulk data operations for importing/exporting leads in campaigns or reporting.
  • Changelog support for auditing changes made during multi-user handling.
Impact on KPIs
  • 40% improvement in lead response times.
  • Clear visibility across sales stages boosted lead-to-client conversion rates.
  • Reduced manual reporting effort through exportable lead datasets.
  • Enhanced accountability with a transparent activity history.

Smooth Time Logging with Weekly Reporting Automation

Staff were using inconsistent methods to record work hours, leading to inaccurate billing, poor visibility of productivity, and increased overhead for managers chasing timesheets. Time logged manually lacked categorization for hours charged, impacting financial clarity.

Our Solution

We rolled out a Timesheet Module purpose-built for professional services teams which included:

  • Time entries in 15-minute increments divided into chargeable (tasks, calls, meetings) and non-chargeable (admin, leave, CPD) types.
  • Daily hours auto-populated per user role and contract expectations.
  • System flags under-logged or over-logged days for admin correction.
  • Every Monday at 11 AM, weekly summary reports are auto-dispatched to both staff and their line managers.
  • Reports include time breakdowns by project, client, and task, promoting transparency and accountability.
Impact on KPIs
  • 100% weekly time compliance across all departments.
  • 30% faster billing cycles through organized chargeable logging.
  • Significant reduction in time misreporting and retroactive edits.
  • Line managers gained instant visibility without chasing manual reports.

Tracker System for Work Requests, Desk Booking, and Location Visibility

Managing non-standard work arrangements, such as remote work, leave, or client-site bookings, was chaotic. Manual request handling led to approval delays, conflicts in desk assignments, and unclear staff availability statuses.

Our Solution

We introduced a Tracker Module with smart workflows and real-time staff mapping:

  • Digital request forms for Leave, WFH, or On-Site work linked to employee profiles.
  • Built-in approval chain with auto-notifications sent on status change.
  • Real-time dashboard showing who is working where (Office, Home, Client Site).
  • Weekly summary reports highlighting all requests and current status logs.
  • Data filters and logs allow managers to locate request history and detect usage patterns.
Impact on KPIs
  • 80% reduction in approval cycle times.
  • Real-time visibility eliminated desk allocation conflicts.
  • Enhanced planning for client visits and in-office coordination.
  • Reduced admin dependency on spreadsheets or email threads.

Why Our Approach Works for Similar CRM Solutions?

Building financial and accounting CRMs is always a challenge. Clients aren’t just looking for another software to add to their daily tool-switching overhead; they want a solution to fundamentally change their entire workflow. For SCC, this meant:

  • 40% reduction in manual data entry due to automated workflows.
  • 50% improvement in compliance accuracy with real-time tracking.
  • Smooth Xero integration, eliminating data mismatches.
  • Centralized accounting operations, reducing application-hopping.

And this is where our approach works for accounting firms because we integrate:

  • Data-driven automation to eliminate repetitive tasks.
  • Secure, role-based access control for financial data protection.
  • Accounting integrations for efficiency.
  • Scalable architectures, adaptable for future business growth.

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