Cavanagh & Co., one of the fastest-growing accountancy firms in the UK and Ireland, required a custom CRM to streamline client information management, improve collaboration, and enhance compliance tracking across various departments. Unlike generic, off-the-shelf solutions, they needed a CRM that could:
AWS S3
Company House API
Dynamo CRM
Google Calendar
Google Charts
Google Email
HTML
JavaScript
Laravel
MySQL
PHP
WordPress
Xero API
Maintaining real-time accuracy of financial data was a critical requirement, especially for invoicing and compliance monitoring. Any discrepancies in VAT filings or tax incentives could lead to compliance risks.
SCC required a system to automate tedious accounting tasks, such as document approvals, invoice processing, and compliance reminders.
Given the sensitive nature of financial data, SCC required a highly granular role-based access system to ensure proper data security across different teams.
To streamline accounting operations, SCC required a robust two-way sync between their CRM and Xero, their financial software.
To enhance team collaboration, SCC required a Kanban-style task management system within the CRM.
Cavanagh & Co. needed a unified client view across departments, while also managing live financial data, overdue tracking, and compliance touchpoints without resorting to multiple disjointed systems.
To manage client information at scale, we engineered a modular data system with relational sub-panels, which included:
Task deadlines and event schedules were fragmented across external tools, causing inefficiencies in communication and missed meetings. Teams had no visibility into shared calendars or event-linked tasks, leading to project delivery delays and client dissatisfaction.
SCC’s leads were difficult to track systematically because of poor visibility into the pipeline. This required a structured lead-handling system to track new opportunities, manage follow-ups, and properly define lead-to-client journey checkmarks.
Staff were using inconsistent methods to record work hours, leading to inaccurate billing, poor visibility of productivity, and increased overhead for managers chasing timesheets. Time logged manually lacked categorization for hours charged, impacting financial clarity.
We rolled out a Timesheet Module purpose-built for professional services teams which included:
Managing non-standard work arrangements, such as remote work, leave, or client-site bookings, was chaotic. Manual request handling led to approval delays, conflicts in desk assignments, and unclear staff availability statuses.
We introduced a Tracker Module with smart workflows and real-time staff mapping:
Building financial and accounting CRMs is always a challenge. Clients aren’t just looking for another software to add to their daily tool-switching overhead; they want a solution to fundamentally change their entire workflow. For SCC, this meant:
And this is where our approach works for accounting firms because we integrate:
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