Overview
Our client, operating a prominent UK-based dog guide directory serving over 20,000 listed businesses across the UK and Ireland, sought to enhance their platform for dog enthusiasts.
The website lacked advanced search functionality to differentiate dog-friendly locations like parks and beaches from essential services such as dog walkers, pet stores, and trainers. Additionally, there was no admin panel for managing listings or a user-friendly front-end for everyday visitors. The whole website was in poor condition, running outdated versions of PHP and other website frameworks.
After extensive auditing and debugging, we upgraded the site with a modern front-end for the best user experience, a robust admin panel for role-based control, and integration of cutting-edge SEO and marketing tools to boost visibility and streamline promotional ad campaigns.
Services
- Business Need Analysis
- CRM Design and Planning
- Custom Feature Development
- Data Migration and Automation
- Integration with Existing Systems
- User Training and Support
Services
- Consultation and Requirement Analysis
- Design & User Experience (UI/UX)
- Frontend and Backend Development
- Maintenance and Enhancements
- Quality Assurance and Testing
VISIT
WEBSITE
Technologies
CSS
HTML
JavaScript
JQuery
Laravel
MySQL
PHP
SQLite
Yii2
- Laravel
- SugarCRM
Challenges
Our client required a back-end feature for creating personal and business user types, enabling them to post listings for dog-related services and products. They also needed the ability to upload images to enhance listings.
Our client needed an admin panel to manage platform operations, including editing, adding, approving, or deactivating service provider listings or giving special access at will, but also wanted individual users to keep working on their listings.
The directory used the Yii2 framework, which is rarely utilized in the industry, making it challenging to find adequate resources and documentation, resulting in a trial-and-error approach.
The project relied on a downgraded version of PHP, causing compatibility issues with modern back-end frameworks, SEO, and marketing tools. This came with existing site structure problems and code script bugs.
Solutions
We developed a robust user management system in the back-end that supported role-based access for personal and business service providers. This included a custom functionality allowing users to create and post listings with images.
Designed role-based access controls with our client having complete authority over all users. The panel allowed for updates, approvals, and activation/deactivation of existing service providers’ listings with the option to upload images to individual listings.
Invested additional time researching and testing solutions for the Yii2 framework while relying on expertise to ensure the framework met the project’s requirements without compromising functionality.
We upgraded the PHP version, ensuring backward compatibility with existing features. This enabled smooth integration of SEO and marketing functionalities, such as advertisement embeds and social media automation, while maintaining the integrity of legacy components.
Key Features
A Fully Functional and Responsive Dog Guide Directory
The revamped website now offers a smooth user experience with enhanced navigation, improved responsiveness, and intuitive searchability. Users can easily explore a comprehensive directory of dog-friendly venues and services, including accommodations, cafes, groomers, and parks across the UK. The redesign ensures better accessibility for users on any device, making it a go-to resource for dog owners.
Advanced Filters to Reduce Search Time
Robust search filters allow users to refine results by category, location, and specific needs. Whether looking for dog-friendly accommodations, veterinary clinics, or groomers, users can quickly pinpoint services as per their preferences. This enhancement significantly reduces search time and improves the user experience for both casual visitors and serious clients, making the website a top UK Dog Guide directory.
Role-based Access Control to Monitor Back-end Operations
This feature enables holistic management of over 20,000 listings with client-specific access levels. Admins can efficiently edit, approve, or deactivate listings, ensuring data accuracy and service reliability. Service providers have dedicated portals to manage their profiles, while end-users receive curated, verified content. This hierarchical control system improves back-end workflows and ensures only quality listings are available on the platform.
Enhanced Listing Functionality with Custom Details and Image Upload Options
The website offers service providers with user-friendly tools to post comprehensive business profiles. Listings can include detailed descriptions, photos, contact details, and customer reviews, ensuring transparency and engagement. This functionality simplifies discovery for users, making it easy to find trusted dog-friendly services or venues.
Marketing & Advertisement Feature Integration for Improved Search Visibility and Monetization
Integrated SEO tools help listings rank prominently in search engines, driving organic traffic. Automation optimizes metadata, keywords, and social sharing, ensuring businesses reach a broader audience automatically on platforms like Twitter. Additionally, we introduced ad monetization by adding side-column spaces for advertisements, enabling the client to generate revenue on organic site visits and clicks.
Results & Benefits
- Admins gained full control over platform management.
- Enhanced user experience due to advanced search features and refined results.
- Strengthened platform credibility through optimized listings and robust directory services.
- Upgrades enhanced site performance, boosting page speed, core web vitals, and SEO metrics.
Outcomes
With our site upgrades, The Good Dog Guide website now features advanced search and filtering for precise results, well-defined user roles for personal and business listings, and an admin panel for seamless back-end management of listings and service providers. Integrated marketing and SEO tools have improved online visibility, driving over 12,000 organic monthly visits. With resolved technical issues like outdated PHP and complexities in the Yii2 framework, the website operates efficiently, providing an enhanced experience for both dog lovers and service providers across the UK and Ireland.
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The case studies in this section have been handpicked to showcase our best design and development projects. Each case study shows how we used industry-leading practices to transform our client’s idea into a working project.
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