Overview
Belle Cour Beauty, a UK-based luxury beauty parlour, needed a digital presence that matched their on-site sophistication. The client sought a solution that reflected their high-end brand while offering intuitive navigation and smooth booking functionality.
Keeping Belle Cour’s high-profile clients in mind, we designed every aspect of the website—from the hero section to the booking button—for elegance and ease. Leveraging our expertise in modern UI principles, WordPress, Elementor, custom CSS, PHP, and SalonIQ integration, we designed a feature-rich website that includes an elegant homepage, captivating service pages, detailed pricing, and streamlined booking across multiple locations.
Each page now delivers a refined, user-centric experience, allowing clients to explore and schedule treatments effortlessly while embodying the salon’s luxurious aesthetic.
Services
- Business Need Analysis
- CRM Design and Planning
- Custom Feature Development
- Data Migration and Automation
- Integration with Existing Systems
- User Training and Support
Services
- Consultation and Requirement Analysis
- Design & User Experience (UI/UX)
- Frontend and Backend Development
- Maintenance and Enhancements
- Quality Assurance and Testing
Technologies
CSS
HTML
JavaScript
JQuery
Laravel
MySQL
PHP
SQLite
Yii2
- Laravel
- SugarCRM
Challenges
Belle Cour Beauty Salon had no existing website to showcase their premium services and boost online visibility. Our challenge was to design a website from scratch to reflect opulence and luxury to meet the expectations of Belle Cour’s high-profile clientele.
Customers also struggled to schedule appointments for specific services and salon locations. They needed a simplified booking and appointment scheduling system across all branches in the UK.
We also had to strike the perfect balance between aesthetic sophistication, user-friendly navigation, and the site’s responsiveness
Solutions
Delivered a website with a clean, modern layout with strategic use of white space, high-resolution visuals, and intuitive design elements for effortless navigation. Added dedicated service pages with descriptions, pricing, and imagery to inform and attract clients.
Integrated an intuitive booking system directing users to location-specific booking portals, simplifying appointment scheduling.
Our team designed a custom UI with a colour palette that reflected Belle Cour’s onsite interior look. The QA team conducted extensive testing to optimize load speed and maintain smooth navigation across all touchpoints.
Key Features
An Elegant Homepage Design with a Custom-built Layout
Belle Cour’s homepage features a clean design with visually appealing sections. Its user-friendly layout effectively highlights key services, locations, and a call-to-action for bookings, creating an inviting first impression.
Detailed Service Pages Optimized For Online Visibility
Each service page is detailed and keyword-optimized, providing comprehensive descriptions of treatments like facials, massages, and waxing. With dedicated sections for each location, users can access service-specific details that enhance decision-making.
A Booking Functionality for Easy Scheduling Across All Branches
The booking portal integrates easily with the website, offering a smooth user experience. The site uses a location-specific approach, directing users to the right booking portal based on their selected branch. This feature simplifies the customer journey and minimizes confusion.
A Custom Menu Option for Personalized Navigation
Belle Cour’s navigation menu features a user-centric structure, including dedicated tabs for services, locations, and pricing. This personalization ensures easy access to essential information without overwhelming users.
Belle Cour Beauty Salon Locations
Belle Cour Beauty Salons has multiple branches across the UK. The location page offers clear and detailed information about each branch. This transparency builds trust and makes planning visits more convenient.
A Gift Card Feature for Thoughtful Gifting Options
Gift card options are prominently displayed, allowing customers to share the luxury experience with loved ones. This addition emphasizes convenience and enhances brand appeal.
Results & Benefits
- Admins gained full control over platform management.
- Enhanced user experience due to advanced search features and refined results.
- Strengthened platform credibility through optimized listings and robust directory services.
- Upgrades enhanced site performance, boosting page speed, core web vitals, and SEO metrics.
Outcomes
With our site upgrades, The Good Dog Guide website now features advanced search and filtering for precise results, well-defined user roles for personal and business listings, and an admin panel for seamless back-end management of listings and service providers. Integrated marketing and SEO tools have improved online visibility, driving over 12,000 organic monthly visits. With resolved technical issues like outdated PHP and complexities in the Yii2 framework, the website operates efficiently, providing an enhanced experience for both dog lovers and service providers across the UK and Ireland.
Explore More
The case studies in this section have been handpicked to showcase our best design and development projects. Each case study shows how we used industry-leading practices to transform our client’s idea into a working project.
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