Eco Approach

Designed and developed a feature-rich website for the UK’s leading Energy Performance Certificate provider with a responsive and mobile-optimized design.

Overview

Our client, the UK’s leading energy certifications provider, needed a high-performance website to streamline quoting, booking, and tracking while enhancing user experience and trust. Their outdated manual processes led to inefficiencies, abandoned bookings, and inconsistent pricing.

They required a scalable, automated solution that:

  • Delivers a responsive, mobile-optimized UI/UX with lazy loading, SEO best practices, and accessibility enhancements.
  • Supports a modular multi-service platform, integrating EPCs, gas safety, asbestos surveys, boiler certifications, and more.


Our client demanded deep technical expertise to build a high-speed, scalable, and conversion-focused website to attract hundreds of monthly organic visitors while boosting customer engagement and operational efficiency.

Services

  • Business Need Analysis
  • Design & User Experience (UI/UX)
  • Frontend and Backend Development
  • Maintenance & Support
  • Quality Assurance and Testing

VISIT

WEBSITE

Industry

Property Management

Region

Western Europe

VISIT

Website

Technologies

CSS

CSS

HTML

HTML

JavaScript

JavaScript

JQuery

JQuery

Laravel

Laravel

PHP

PHP

  • Laravel
  • SugarCRM

Project Goals & Achievements

Fully Responsive & Mobile-Optimized Design

The previous website was outdated and not mobile-friendly, leading to poor accessibility on smartphones and tablets.

Our Solution:
  • Designed a mobile-first UI/UX strategy using Bootstrap & Tailwind CSS.
  • Implemented lazy loading and image optimization for faster mobile performance.
  • Utilized Progressive Web App (PWA) techniques for offline accessibility and push notifications.
Impact on KPIs:
  • Improved Core Web Vitals, leading to higher search rankings.
  • Increased mobile conversions due to a better user experience.

Property Certification Services Listings

Users had to visit multiple pages to obtain different certifications (EPC, gas safety, asbestos surveys, etc.), resulting in a fragmented experience.

Our Solution:
  • Designed a modular service architecture in Laravel, allowing easy addition of new certification services.
  • Implemented a multi-step form with dynamic service selection, using AngularJS for an interactive experience.
  • Created a centralized data structure to handle different service types and pricing dynamically.
Impact on KPIs:
  • Increased service adoption due to simplified multi-certification ordering.
  • Enhanced user retention by positioning the site as a one-stop certification hub.
  • Reduced bounce rates by keeping users within the ecosystem.

Dedicated Case Studies Webpage

Without a structured case studies webpage, Eco Approach struggled to showcase its expertise in the field of property certifications. We created a dedicated Case Studies page to build credibility and drive conversions.

Our Solution:
  • Designed an interactive case study gallery with a visually engaging grid layout highlighting key projects.
  • Structured success stories with clearly defined project background, challenges, solutions, and measurable results.
  • Integrated client logos & testimonials to reinforce trust and long-term partnerships.
  • Enabled expandable project details, allowing users to explore in-depth analysis, project timelines, and methodologies.
  • Optimized content for SEO & lead generation, incorporating industry-specific keywords and structured metadata.
  • Embedded call-to-action (CTA) elements within case studies, directing visitors to consultation request forms.
Impact on KPIs:
  • Increased lead generation by 35% through optimized CTAs.
  • Enhanced credibility and client trust with structured case studies.
  • Improved SEO rankings, making case studies more discoverable in search results.

Custom-built Blog to Attract Traffic

The Eco Approach website lacked a blog, and so it was missing the opportunity to attract high-conversion traffic. We created a custom-built blog where relevant, SEO-optimized, and well-researched content could attract traffic.

Our Solution:
  • Developed a dynamic blog feed that auto-updates with featured and recent posts for real-time content visibility.
  • Optimized page performance with fast-loading architecture and mobile responsiveness.
Impact on KPIs:
  • Increased average time spent on blog pages by 40%.
  • Enhanced SEO rankings, leading to a rise in organic traffic.

A Well-planned Careers Page

The careers webpage was an opportunity to attract traffic and potential employees.

Our Solution:
  • Built a secure login & registration system for field workers to manage profiles, track applications, and receive job updates.
  • Structured SEO-optimized job descriptions with industry-relevant keywords and metadata to improve job listing visibility.
Impact on KPIs:
  • Improved search engine visibility, driving higher organic job seeker traffic.

Optimized Contact Accessibility for Customer Support

Users struggled to find contact details, leading to abandoned queries and frustration.

Our Solution:
  • Placed click-to-call buttons and dynamic email links at high-engagement areas.
Impact on KPIs:
  • Reduced drop-off rates by 40% due to immediate contact access.
  • Enhanced mobile experience with quick-action contact options.

Explore More

The case studies in this section have been handpicked to showcase our best design and development projects. Each case study shows how we used industry-leading practices to transform our client’s idea into a working project.

Gas Safety Certs
Gas Safety Certs
Gas Safety Certs
Gas Safety Certs

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