Gas Safety Certs
Empowering consumers and businesses with safe and secure living environments through quick, friendly, and competitively priced Gas Safety Certificate (CP12) services – recommended by big names in the UK, such as British Gas, Marsh & Parsons, and HomeServe.
Overview
Gas Safety Certs (GSC) is a UK-based business that provides consumers and businesses with gas safety certificate services all over the UK. The UK government requires all landlords to get gas safety certificate checks annually to obtain a valid CP12 certificate or the Landlords Gas Safety Record (LGSR). Thousands of landlords contact licensed gas safety service providers each year to schedule a gas safety inspection for their residential or commercial property. Rather than asking customers to commit to a long, expensive, and complex process, Gas Safety Certs aimed to provide quick, affordable, and easy-to-book gas certificates. They have a network of engineers across the UK, which allows them to be on the customer’s doorstep for an inspection within 24 hours!
Services
- Data Integration and Automation
- Maintenance and Enhancements
- Performance Optimization
- Search Engine Optimization
- Website Design and Development
Gas Safety Certs approached DynamoLogic Solutions for a digital solution that broadcasted the advantages of choosing GSC for their target audience. Their goal was to create a dynamic website with an excellent UI, simplify the process of scheduling gas safety inspections online, manage operations efficiently, and increase reach by optimizing the website for search engines. We worked closely with GSC to create a brand identity, communicate the brand’s USPs, and improve the user experience of key services through a website redesign, Search Engine Optimization Strategies, and an Order Management System.
DynamoLogic Solutions continues to be the primary technology collaborator for Gas Safety Certs following the successful and timely completion of the project. We offer innovative solutions to enhance service efficiency and improve customer engagement across all sectors.
Outcome
The project resulted in a responsive and scalable website with a user-friendly interface suitable for web and mobile use. The addition of a straightforward “Get an Instant Quote” functionality allowed users to schedule an inspection without hassle.
The custom CRM allowed efficient order management and boosted operational efficiency. The user-centric content, SEO strategies, and a well-designed website led to better user experience, more traffic, and higher conversions.
The Results
200%
Increase in room bookings
60%
Increase in unique page views
95%
Increase in average time on page
30%
Increase in Calls for reservations
50%
Increase in new reservations
Seamless User Experience
We created a responsive website to improve the user journey on desktop, mobile, and other handheld devices. Our website allows the user to learn about the various landlord certifications available for purchase and order them online.
Key Features
Built to Scale
We kept modularity and minimalism front and center while designing Gas Safety Cert’s website. The website features a simple, easy-to-navigate layout with flexible components that can evolve with content needs. We made sure that new pages could be added to the website easily to support its evolving marketing and business needs. The response and dynamic nature of the website means that the site can grow and evolve according to changing user and business needs.
The main goal of the business was to give users a better way to schedule their CP12 certificates. We incorporated an easy-to-use “Get and Instant Quote” form on the website, allowing users to place their online order within 5 minutes! This straightforward form conveys confidence in the service and results in 10x more queries and conversions. Traffic increased by 77% and conversion by 352.14% from 2023 to 2024 alone! Anticipating the growth of Gas Safety Certs, we built the website to scale.
Order Management System
Gas Safety Certs offered multiple service offerings to 3 types of customers: residential, commercial, and new building owners. It was crucial to develop a customer relationship management system (CRM) that allowed the admin staff to manage online orders efficiently. The need to effectively manage multiple service offerings is common to many SaaS ventures and a task DynamoLogic has successfully tackled on many occasions.
To address this need, we created a comprehensive CRM that allowed the client complete control over order management. From the initial quote to the completion of the order, our CRM provides comprehensive order management. The system assigns orders to field workers, manages shifts, and automates follow-ups with customers. Additionally, it addresses customer complaints and queries, ensuring smoother communication. Sales data integration with Google Analytics allows for insightful tracking, while custom report generation offers businesses detailed insights to optimize performance and decision-making. Our CRM greatly helped Gas Safety Certs improve workflow, enhance customer experience, and increase conversions.
Marketing Automation
We worked with the client to integrate marketing automation platforms like Klaviyo and SendGrid into the CRM to create customized marketing emails and SMS based on consumer behavior. This allowed the business to convert potential customers in the pipeline, increasing conversion.
Content Management System
We created a custom content management system (CMS) for the custom Gas Safety Certs website. Our CMS has a simple and easy-to-use interface. It allows users to add, delete, and modify content on the website. Users can manage the content of all web pages, blogs, locations, resources, and testimonial pages. They can also manage banner and FAQ content from the CMS. Our CMS allows users to optimize content for SEO, provides pre-made templates for each content type, and the option to schedule or publish content on the website.
Content and Search Engine Optimization
We joined hands with Gas Safety Certs and offered them Off-Page and On-Page Search Engine Optimization Services. Since we created the website, we made sure to create a website that had an SEO-approved website and URL structure. Search engines, especially Google, rank websites with the right structure faster, making it easier for users to find the website quickly. We also initiated white-hat off-page search engine optimization techniques that focused on building linkable content – we created relevant blogs, guides, infographics, and other resources that were useful for other websites in the industry.
CTAs and CROs
In 2024, we worked on encouraging users to complete the desired actions, like requesting quotes by adding strategic calls-to-action (CTAs) along with conversion rate optimization (CRO) techniques like scrolling forms, page pop-ups, exit-intent pop-ups, and live chat.
Local SEO
Since 2021, we have been doing Local SEO through location-specific webpages and Google Business Profile (GBP) for Gas Safety Certs. Our robust local SEO strategy ensures that GSC offerings get visibility in local searches. This involved creating new pages targeting local, service-specific content that provides value to local customers.
Content and Search Engine Optimization
We joined hands with Gas Safety Certs and offered them Off-Page and On-Page Search Engine Optimization Services. Since we created the website, we made sure to create a website that had an SEO-approved website and URL structure. Search engines, especially Google, rank websites with the right structure faster, making it easier for users to find the website quickly. We also initiated white-hat off-page search engine optimization techniques that focused on building linkable content – we created relevant blogs, guides, infographics, and other resources that were useful for other websites in the industry.
CTAs and CROs
In 2024, we worked on encouraging users to complete the desired actions, like requesting quotes by adding strategic calls-to-action (CTAs) along with conversion rate optimization (CRO) techniques like scrolling forms, page pop-ups, exit-intent pop-ups, and live chat.
Local SEO
Since 2021, we have been doing Local SEO through location-specific webpages and Google Business Profile (GBP) for Gas Safety Certs. Our robust local SEO strategy ensures that GSC offerings get visibility in local searches. This involved creating new pages targeting local, service-specific content that provides value to local customers.
The Results
25%
0
Increase in total revenue
35%
0
Increase in total page visitors
43%
0
Increase in unique page views
25%
0
Increase in total event count
43%
0
Stars on the Google Play Store
Grow Your Business
Are you a service-based business looking to enhance your digital presence and streamline your operations? Let’s create a custom website and CRM solution that connects you with more clients, boosts efficiency, and drives business growth.
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14+ Years
Industry Experience
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517+
Happy Clients
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90+
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