M.Manze

Designed an on-brand website for London’s century-old food brand with WooCommerce gifting functionality, custom-built theme and 3rd-party delivery app integration — now capturing 24k+ monthly traffic.

Overview

The M.Manze brand, a cherished name in London’s food culture for over a century, wanted to kickstart its online presence to meet the growing demand for online food deliveries. They needed a modern, custom-built website to complement their traditional pie-and-mash shops, segregating chilled deliveries from hot meals while catering to dine-in customers exploring options and takeaway customers seeking doorstep delivery.

With our expertise in WordPress, custom CSS, JavaScript, UI/UX design, and third-party plugin integration, we designed an attractive, custom website built around their brand’s color palette, ensuring visual appeal and functionality. The website now supports WooCommerce for merchandise and gift vouchers, a unique “Build Your Own Pie & Mash Box” tool for chilled deliveries, and integrations with Deliveroo and Just Eat for hot meals.

Our solution has enhanced user experience, boosted online engagement, and facilitated smoother order management, helping the M.Manze brand reach new customers and expand its operations across London while staying true to its heritage.

Services

  • Business Need Analysis
  • CRM Design and Planning
  • Custom Feature Development
  • Data Migration and Automation
  • Integration with Existing Systems
  • User Training and Support

Services

  • Consultation and Requirement Analysis
  • Design & User Experience (UI/UX)
  • Frontend and Backend Development
  • Maintenance and Enhancements
  • Quality Assurance and Testing

Industry

Food & Beverage

Region

Western Europe

Technologies

CF7 Plugin

CF7 Plugin

CSS

CSS

HTML

HTML

JavaScript

JavaScript

JQuery

JQuery

Laravel

Laravel

MySQL

MySQL

PHP

PHP

WooCommerce

WooCommerce

WordPress

WordPress

  • Laravel
  • SugarCRM
Challenges

M.Manze faced the unique challenge of segregating their chilled and hot delivery options to provide a seamless ordering experience for their diverse customer base.

Another hurdle was incorporating a user-friendly gifting and merchandise feature.

Maintaining brand identity across the website was crucial for an iconic London food business like M.Manze, while navigating between dine-in exploration and takeaway delivery was also a key concern.

Solutions

We implemented a custom “Build Your Own Pie & Mash Box” tool for chilled deliveries while integrating JustEat and Deliveroo for hot meal deliveries.

By leveraging WooCommerce, we created an intuitive solution that simplified voucher and merchandise management.

To ensure consistency, we designed a custom theme around the brand’s color palette, creating a visually cohesive platform while building user-friendly layouts and optimizing static pages for smooth navigation, enhancing both experiences.

Key Features

An Elegantly Designed Custom-Built Homepage as Satisfying as M.Manze’s Pie & Mash

M. Manze’s homepage beautifully mirrors its legacy with a golden and green theme that reflects tradition and freshness. At the forefront, an easy-to-navigate menu accompanies a high-resolution feature image showcasing its iconic eels, liquor, pies and mash, immediately immersing visitors.

The layout smoothly transitions to sections on chilled and hot delivery options, offering detailed menus for both. A three-column design highlights the Tower, Peckham, and Sutton shop locations, enhancing clarity. Integrated Trustpilot reviews build confidence, while the order tracking functionality ensures a smooth customer experience. Each design choice boosts engagement while highlighting the brand’s heritage and service excellence.

An About Us Page for Rich Storytelling and Functionality

The About Us page vividly narrates M. Manze’s rich legacy, blending compelling text with clear, structured layouts. It uses a timeline-style approach to detail the family’s journey from ice merchants to iconic pie makers, enhancing user engagement. A captivating image slider enhances visual appeal, while a two-column menu integrates key offerings, seamlessly aligning with the site’s focus on food. Developers strategically placed nutritional information at the end for added transparency.

A User-centric Custom Functionality to Build Your Mash & Pie Box

M.Manze’s Build Your Own Pie & Mash Box tool puts customers in charge of a fun, 9-step experience. Choose from meat or vegan pies, mash, liquor, eels, and more, all tailored to your taste. Discounts scale with spending, ensuring value. The clean, organized page design complements the tool, enhancing usability and customer satisfaction.

Third-Party App Integration to Bring Hot Pie & Mash Right At Your Door

Our web developers smoothly integrated Just Eat and Deliveroo into M.Manze’s website, enabling instant and convenient hot pie and mash deliveries across a wider London area. This functionality enhances the customer experience by providing quick access to favorite meals through trusted platforms. The optimized site layout ensures smooth navigation, balancing third-party integrations with a cohesive, user-friendly interface.

A Dedicated Page Showcasing Manze’s Trade Supply Services

M.Manze’s Trade Supply page connects cafes, pubs, vans, and stalls with authentic Cockney pie, mash, liquor, and eels at competitive trade prices. Designed with simplicity, it allows establishments to bring London’s traditional flavors nationwide.

Integrating Thoughtful Gifting Options & Merchandise Features via WooCommerce

We created a WooCommerce-powered platform for M.Manze that combines merchandise and gift voucher functionality for an effortless shopping experience. Customers can choose iconic M.Manze items like T-shirts, mugs, and baby apparel, or gift a taste of tradition with vouchers redeemable online or at stores. Developers skillfully balanced sleek usability with the timeless charm of London’s oldest pie-and-mash institution.

A Contact Page With C7 Form Integration For Customer Assistance

The Contact Us page features user-friendly C7 form integration, allowing customers to send inquiries quickly and efficiently. With direct phone lines for online orders and store-specific locations, it ensures personalized assistance for every need. Reach out for help, whether for deliveries, trade supplies, or general questions!

A Simplified Login and Registration Functionality for Manze’s Loyal Customers

The website’s login and register functionality streamlines the ordering process for returning customers. With a simple setup requiring just an email, password, and confirmation, users can skip repetitive details and enjoy faster checkouts. It’s a hassle-free way to enhance convenience and ensure loyalty with every order placed!

Results & Benefits

  • Improved online presence with a custom homepage and engaging layout.
  • Enhanced user experience with tailored “Make Your Own Box” functionality.
  • Increased accessibility through WooCommerce-powered gifting and merchandise.
  • Broader market reach via integration with Deliveroo and Just Eat.
  • Simplified customer management with a user portal for streamlined orders.
  • Post-launch traffic boosted to over 24K monthly visitors

Outcomes

M.Manze’s revamped website tells a compelling story of tradition and convenience, blending custom-built pages with modern design. WooCommerce integration powers gifting and merchandise, while the user portal simplifies order management and promotes loyalty. The bespoke “Make Your Own Box” tool boosts user engagement by allowing personalized meal selections. Third-party integrations with Deliveroo and Just Eat expand reach across London, capturing a wider audience. Post-launch, traffic has surged to over 24K monthly visitors, bringing tradition to a broader, digital-savvy audience.

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