Mehfil

Designed a one-stop catering and event services website for a US-based business with an appealing layout, custom-built pages, booking functionality & engaging content – Now getting 350+ monthly organic visitors.

Overview

Our client, a US-based catering and event services platform, aimed to simplify the booking process for individuals and organizations looking to hire Mehfil’s services online. They needed a professionally designed, user-friendly website to showcase their services, feature their vendors, and provide an efficient reservation system. The ultimate goal was to increase online sales via a streamlined reservation experience.

With our expertise in building custom WordPress themes, CSS, JavaScript, and C7 form integration, we delivered Mehfil just what they needed! Our solution included a sleek website with a responsive UI, an advanced reservation form to manage bookings effectively, and engaging static pages like ‘About Us,’ ‘Services,’ and ‘Vendors’ to improve online visibility — all optimized to captivate visitors.

The Mehfil website’s design, logical layout, and calming color scheme complement event and catering services, creating an approachable and elegant online atmosphere. Our website improvements improved user experience, encouraging visitors to explore and connect with the brand. The website now receives over 350 monthly organic visitors, fulfilling the client’s goals of improved engagement and higher conversions.

Services

  • Business Need Analysis
  • CRM Design and Planning
  • Custom Feature Development
  • Data Migration and Automation
  • Integration with Existing Systems
  • User Training and Support

Services

  • Consultation and Requirement Analysis
  • Design & User Experience (UI/UX)
  • Frontend and Backend Development
  • Maintenance and Enhancements
  • Quality Assurance and Testing

Industry

Catering & Event Management

Region

Western Europe

Technologies

CF7 Plugin

CF7 Plugin

CSS

CSS

HTML

HTML

JavaScript

JavaScript

JQuery

JQuery

Laravel

Laravel

MySQL

MySQL

PHP

PHP

WordPress

WordPress

  • Laravel
  • SugarCRM
Challenges

Designing a visually appealing website that reflects the elegance of event management by Mehfil while simplifying a complex event reservation process into a user-friendly format.

Effectively showcasing multiple vendors and services without overwhelming users was a key challenge. The client also requested an engaging About Us page to highlight their story and services while ensuring contact details were accessible at every scroll.

Ensuring seamless communication between potential clients and the platform while making the website accessible and engaging across all devices.

Solutions

Developed a custom WordPress website with a light-themed, calming design and a color scheme aligned with Mehfil’s event ambiance. Added a sub-page implementing a custom Reservation Form with client-specific time slots and booking statuses to streamline the process.

Created structured static pages with categorized vendor details, an engaging About Us page, integrated booking buttons along the scroll, and strategically placed, highly readable contact details for improved navigation.

Integrated Contact Form using the CF7 plugin for streamlined inquiries and feedback. The QA team ran thorough tests to ensure optimal desktops, tablets, and smartphones performance.

Key Features

A Sophisticated Homepage Featuring a Custom-Built Professional Layout

Mehfil’s website features a clean, professional layout with an elegant light-themed golden color palette, evoking sophistication suited to its banquet hall services. The user-friendly design includes a top navigation menu for easy access to pages like Services, Vendors, and Reservations. Engaging visuals highlight venue features and amenities, while strategically placed CTAs encourage booking inquiries. Developers have skillfully integrated a responsive layout, interactive galleries, and detailed event descriptions, ensuring the best user experience. The design showcases Mehfil’s offerings with style, emphasizing convenience and aesthetic appeal for potential customers.

Online Reservation Functionality for Customer Convenience

The event reservation system offers a streamlined booking experience where users select a date and time slot (Brunch/Lunch, Dinner, or Full Day) from an intuitive calendar. Booking statuses—Available, Pending, Booked, or Closed—ensure clarity. After submitting details, the sales team promptly contacts users for assistance. This feature simplifies planning and provides an organized booking experience for users.

A Detailed Service Page to Boost Online Visibility

The services page is designed to highlight Mehfil’s offerings through an organized layout, emphasizing key details like banquet hall rentals, amenities, and additional services. Features include collapsible sections for peak/off-peak rentals, amenities like stage and dining setups, and add-on packages for chafing dishes, drinkware, and cleaning services. Contact options and rental promotions are prominently displayed for easy access. Moreover, the page structure aligns visuals and descriptions for an optimal browsing experience, helping clients quickly find and evaluate service details.

A Dedicated Page to Showcase Trusted In-House Vendors

The in-house vendors page features a structured layout showcasing Mehfil’s event services, from bartending to entertainment to transport. Our developers have integrated dynamic sections, concise descriptions, and visually separated categories for clarity. The design emphasizes the expertise of each vendor service while maintaining a consistent, approachable tone. This layout ensures users can quickly explore and select vendors, enhancing the planning experience and highlighting Mehfil’s commitment to professional event support.

Integrated C7 Form to Streamline Online Reservation and Booking Process

The Contact Us page integrates a C7 form with a user-friendly design, allowing visitors to easily schedule visits, request event dates, and make inquiries. The forms have been structured to capture essential details like name, email, and message while integrating clear guidelines for visit availability and appointment policies.

A Detailed About Us Section to Build Trust and Credibility

The About Us page showcases Mehfil’s versatile venue for social and corporate events. It emphasizes key features like a VIP lounge, main hall, stage, and modern amenities, including Bluetooth audio and a fully equipped kitchenette. The page integrates interactive tools like a “Book” button for event date requests and detailed visit policies to streamline inquiries and bookings.

Results & Benefits

  • Measurable increase in user inquiries via the Contact Form.
  • Streamlined reservation process, reducing manual effort.
  • Greater visibility and engagement with the vendor offerings.

Outcomes

Mehfil now enjoys a polished online presence, reflecting its premium offerings with an attractive gold theme and a seamless user interface. Key features like responsive design, optimized C7 forms, and interactive galleries streamline booking and inquiries, enhancing user engagement. These updates along with custom-built pages like Services have increased online visibility and improved the website’s core web vitals. Mehfil’s organic hits increased drastically, now reaching over 350+ monthly visits, driving better visibility, more inquiries, and greater customer satisfaction.

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