Building A Strong Brand with Website Design and Custom CRM

NationwideBER

NationwideBER is a leading provider of Building Energy Rating (BER) certificates in Ireland.

Overview

NationwideBER provides Building Energy Rating (BER) certificates for commercial and residential buildings across Ireland. The company contacted DynamoLogic Solutions to help them create a comprehensive platform that will help them manage their business online. They required two main functionalities. Firstly, their users should be able to book an inspection of their property by filling out and submitting a form with the required details from the NationwideBER website. Secondly, they needed a system that allowed them to analyze order details and assign the order to available field workers to ensure timely inspection and certificate delivery. Apart from these main functionalities, the client requested online order tracking, a live chat feature, integration with marketing platforms for conversion optimization, and a scalable website.

Services

Business Need Analysis
Custom CRM Design and Development
Data Migration and Automation
User Training and Support
Website Design and Development

Industry

Business

Region

Western Europe

VISIT

Website

Technologies and Tools

AngularJS

CSS

HTML

JQuery

Laravel

NodeJS

VueJS

Challenges

Dynamologic Solutions has years of experience creating custom customer relationship management solutions. We had previously developed two similar CRMs for this client, which is why we didn’t face any particular difficulty during the project. Nonetheless, we paid special attention to features that could pose challenges, such as integrating secure payment gateways like Cybersource while ensuring smooth transactions. We wanted to ensure that errors, refunds, or failed transactions are handled smoothly from the platform.

Another key aspect was managing the dynamic availability of fieldworkers and ensuring smooth appointment scheduling for customers. The CRM had to accurately reflect the real-time availability of fieldworkers, preventing double bookings or scheduling conflicts.

Solutions

We integrated Cybersource to ensure secure payments. It is a trusted and secure payment gateway that complies with industry standards such as PCI DSS (Payment Card Industry Data Security Standard).

We implemented a custom scheduling system that updated the availability status of the field workers in real time. The admin staff responsible for assigning orders to field workers and the field workers received automated notifications and reminders to ensure that all parties are informed in real-time of changes and current status.

Key Features

Frictionless Digital Experience

To quote Leonardo Da Vinci, “Simplicity is the ultimate sophistication.” We worked closely with the NationwideBER team to understand their service and their users to come up with a suitable website design. Responsiveness and scalability were a must have for a website of this nature, but we also wanted to keep it clean so users can easily understand how to order a BER without being distracted by unnecessary detail.

Effortless Order Process – Simple and Quick

User experience goes hand in hand with conversions. A simple and intuitive buying process encourages users to complete their purchases, buy from the business again, and share positive reviews. The simpler the buying process, the higher the conversion. In addition, we sought to position NationwideBER as the leading landlord energy certificate provider in Ireland. A hassle-free and smooth buying experience gives our clients the competitive edge to nudge out competition. Our Get a Quote form makes placing complex orders undeniably simple!

Boost SEO With FAQs

Users are bound to have questions about your business. We added Frequently Asked Questions (FAQs) to the website to reduce support queries and boost conversions. An added benefit is the role FAQs play in improving search engine rankings.

Social Proof to Increase User Confidence

According to Niel Patel, “Customer testimonials are a powerful tool to humanize your brand and build trust with potential customers.” We added a testimonials section on the NationwideBER website to reassure potential customers of a positive experience.

Educating Users to Build Trust

In the competitive landscape, users choose businesses that provide the most value. The more value you provide, the more likely you are to be chosen by the customer. Offering clear, valuable information builds trust with users, positioning the website as a reliable and authoritative resource for important services like BER certification. We created a visually appealing BER guide highlighting the importance of obtaining a valid BER certificate and encouraging users to take the desired action by scheduling an inspection from the website.

Instant Support With Live Chat

Our experience has taught us that instant, real-time assistance to users to resolve their queries or issues is essential to user experience and brand relations. It is directly linked to reduced cart abandonment, increased conversions, and consumer trust and loyalty. We integrated the live chat feature to NationwideBER to capitalize on the benefits of Live Chat, contributing to brand image and enhanced user experience.

Other Features

Other features include order tracking, through which customers can track the status of their orders from placement to completion, ensuring transparency and ease of access. We also integrated secure online payment functionality, allowing customers to pay for services directly on the platform.