Overview
Porters Barbers, UK’s top barbershop and premium men’s grooming brand since 2018, sought a website that reflected their high-end reputation. Known for creating a space where men could unwind, engage in meaningful conversations, and enjoy exceptional grooming, the founder envisioned a design that echoed their bold, dark-toned interior while exuding luxury and warmth.
Beyond regular grooming services, Porters Barbers has gained recognition as a creative hub, collaborating with industry giants like BBC, MTV, ITV, and Nike. This expanded their audience to include high-profile clients seeking a blend of modern sophistication with traditional charm.
In line with the founder’s vision and their customer expectations, we delivered a refined website with a sleek design complemented by a dark, elegant background that mirrored the barbershop’s interior. By integrating WooCommerce functionality, we also introduced a gift card system, adding a new revenue stream while maintaining a seamless user experience. This website now captures the essence of Porters Barbers—offering a digital space as welcoming and elegant as their in-store experience.
Services
- Consultation and Requirement Analysis
- Design & User Experience (UI/UX)
- Frontend and Backend Development
- Maintenance and Enhancements
- Quality Assurance and Testing
Technologies
CSS
HTML
JavaScript
JQuery
Laravel
MySQL
PHP
SQLite
Yii2
- Laravel
- SugarCRM
Challenges
Reflecting the premium and dark-themed barbershop aesthetic digitally while maintaining the website’s speed, performance, and usability across devices, even with high-resolution imagery.
The client asked to add a revenue-generating feature to support gift card sales without directing users to a third-party app or another website.
A client-specific custom-themed ‘Journal’ page to engage high-profile clientele and regular customers with content aligned with everyday male grooming tips.
Solutions
Designed a custom WordPress theme with a sleek layout, deep color schemes, and modern UI elements that complemented the onsite interiors. The QA team ran thorough tests to ensure the site speed and user experience were optimal.
Integrated WooCommerce functionality, allowing users to purchase gift cards directly on the website through a secure shop page.
Added a blog (Journal) section and an events page to highlight grooming tips, industry events, and collaborations with top brands.
Key Features
Homepage Featuring a Bold, Deep, and Dark Layout
Porters Barbers’ homepage acts as the digital storefront, showcasing the brand’s commitment to classical and contemporary grooming for modern gentlemen. It highlights essential services, locations, and links to core features like online booking while being an entry point for users.
A Locations Page to Help Google and Customers Find the Shop Easily
The ‘locations‘ page provides detailed information about Porters Barbers’ shops in East Dulwich and Dulwich Village, including addresses, contact details, and work hours. It not only makes it convenient for customers to find the nearest location and plan their visit but also adds to the Google Business Profile for local SEO benefits.
Online Booking Functionality for Customer Convenience
The booking feature simplifies appointment scheduling, allowing customers to book their preferred services directly from the website. It enhances customer convenience by reducing wait times and enabling users to plan their visits accordingly.
A Custom-built Service Page Layout to Improve Online Visibility
We created a custom-built layout to outline the range of grooming services offered by Porters Barbers including haircuts, beard trims, traditional wet shaves, and more. While creating the page’s 3-columned layout, our focus was to emphasize quality and luxury, reinforcing the brand’s dedication to high-standard grooming.
WooCommerce Integration for Direct Purchases
The shop page offers grooming products and gift options for purchase. This feature extends the in-store experience online, allowing customers to access men’s premium grooming products from anywhere.
An Events Page and a Journal Section to Keep Customers Updated
The Events page showcases Porters Barbers’ involvement in high-profile events, collaborations with brands like Nike and John Lewis, and their ability to provide on-site grooming experiences for fashion shoots, filmography, and documentaries by BBC, MTV, ITV, etc. The Journal page highlights grooming tips, style guides, and brand events with a sleek blog layout, fostering engagement and enhancing SEO performance.
Contact Page With Embedded C7-Forms for Smooth Communication
The contact page includes a form for customer inquiries and essential contact details for both locations. It facilitates communication, ensuring customers can easily reach out for assistance or more information.
Results & Benefits
- Enhanced brand presence
- Improved user experience
- Improved online visibility
- Increase in customer engagement
- Broader client reach
- Increased revenue generation via WooCommerce
Outcomes
Our custom-built website for Porters Barbers delivers a sleek, premium online presence that reflects its brand ethos. WooCommerce functionality for gift card sales generates an additional revenue stream coupled with an intuitive booking system that streamlines customer experience. The Journal section has enhanced customer engagement and showcased industry collaborations, while a responsive design has ensured accessibility across devices. Post-launch, the website is entertaining over 2.3k monthly visitors, positioning Porters Barbers as the first choice on Google for men’s grooming services in London.
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The case studies in this section have been handpicked to showcase our best design and development projects. Each case study shows how we used industry-leading practices to transform our client’s idea into a working project.
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