Overview

We developed this custom CRM for a well-established online real-estate business in the UK. The business website allows landlords to list their property on the website for sale or rent. Potential buyers or renters view these listings and show interest in buying or renting the property. The client wanted two tasks done: revamping the website and creating a customized customer relationship management (CRM) system to streamline business operations. 

The main purpose was to simplify complex activities, like lead management, consumer segmentation, communication management, marketing and workflow automation, and report generation, among others, so that the client can ensure operational efficiency. As the business grew, the client’s power to manage all aspects of the business depreciated. Our job was to help bridge this gap, creating a scalable and easy-to-use system to help the client convert maximum leads into sales. We delivered the solution in the form of a custom CRM solution for the UK-based real estate company that grew its sales and traffic multifold. 

Project Success

Our client, a UK-based real estate company, required us to deliver a fully functional customized CRM based on SugarCRM, a system they had been relying on for their operations for years. The project had tight constraints—a short time span for delivery, a user base of 150-160 people, and an enormous volume of data, including millions of leads, call records, properties, and viewing documents that needed to be optimized for smooth operations.

The biggest hurdle was the limited time, as the client’s renewal period in August left us with only a few weeks to deliver the project. Despite our relatively limited experience with a project of this scale at the time, we were determined to meet the client’s expectations without compromising quality. Our team worked diligently, putting in extra hours to ensure all functionalities were implemented accurately, data was optimized, and the system could handle the large volume of calls seamlessly.

The result? We successfully delivered the project within the specified time frame, ensuring smooth operations and minimal disruption to the client’s business. Our CRM now has 1 million leads, 50+M call data, 40K+ properties, 500K+ viewings, 200K+ offers, 200K+ documents and more are being added every day. Despite the large volume, the CRM is running smoothly.

Thanks to our team’s dedication and the collaborative effort from all departments, the project was a resounding success. The client renewed their contract with us, further solidifying our partnership. This project established our ability to deliver under pressure and helped us grow as a team, expanding our expertise in handling large-scale data optimization and custom CRM functionalities.