UI Enhancements & Powerful Integrations for UK Accountancy Firm

SCC Chartered Accountant Ltd

Giving a UK accountancy firm’s under-developed website the latest design upgrades for optimal user experience.

Overview

SCC Chartered Accountants Ltd., a trusted name in accounting and advisory services across the UK, needed a user-friendly site upgrade to enhance functionality, improve responsiveness, and streamline client engagement on their pre-developed website.

Leveraging our expertise in WordPress and PHP, we integrated dynamic LinkedIn feeds, optimized recruitment with a custom job application form, and enhanced responsiveness and accessibility across mobile, desktop, and tablets.

Our solutions have resolved inefficiencies, enriched user experience, and ensured the site aligns with SCC’s professional standards, enabling seamless client interaction and business growth.

Services

Business Need Analysis
Design and Development
Maintenance and Enhancements
Performance Optimization
Search Engine Optimization

Industry

Accounting & Finance

Region

Western Europe

VISIT

Website

Technologies

CSS

HTML

JavaScript

Laravel

PHP

WordPress

Challenges

Our client’s under-developed website had several unresolved back-end issues and front-end inefficiencies leading to poor user experience and site performance. It needed a thorough QA Audit.

They also needed a way to showcase their professional presence and thought leadership dynamically. Static content on the “News and Insights” page was insufficient to engage users seeking the latest industry insights.

Our client lacked an efficient system for managing email campaigns and nurturing leads. They needed to streamline client communication and improve email marketing efforts.

SCC’s existing hiring system made it difficult to handle incoming job applications efficiently. They needed a structured form to track and respond to applications on time.

Solutions

We conducted a detailed technical audit of the existing features, identifying and resolving functional and design flaws providing a smooth and responsive user experience across all touchpoints. Optimizing backend processes ensured seamless user experiences and efficient internal workflows.

Integrated the Tagembed Widget Plugin, which pulls real-time updates from SCC’s LinkedIn posts directly onto the website. This provided fresh, relevant content enhancing user engagement interactively.

By integrating Mailchimp, we enabled our client to automate email campaigns, segment their audience, and personalize communication, effectively improving both reach and engagement.

We designed and implemented a job application form in the recruitment process, ensuring applications were received in a standardized format, reducing administrative costs.

Key Features

A Modern UI Designed to Deliver Optimal User Experience

An enhanced design to resolve usability challenges, offering a polished, intuitive, and visually appealing experience for every user across all touchpoints.

Tagembed Widget Plugin Integration for Dynamic Content

A dynamic widget feature that fetches and displays real-time LinkedIn updates directly on the News and Insights page on the website, keeping the content fresh and engaging.

Custom Job Application Form for Easy Submission

A client-specific job application form that streamlines the hiring process and integrates seamlessly into the existing website framework.

Mailchimp Integration for Automated Email Campaigns

Mailchimp integration provides robust email marketing functionality, enabling efficient creation and management of targeted campaigns.

Building Business Credibility with Testimonials

Testimonial integration allows updated client reviews to be visible on the website, providing social proof and encouraging potential customers to avail SCC’s services.

Results & Benefits

Modernized UI with streamlined functionalities.
Improved user engagement via dynamic LinkedIn feed.
Ability to launch targeted email campaigns.
A huge influx of job applicants.

Outcomes

Integrating features like the Tagembed LinkedIn feed and Mailchimp has enhanced SCC Chartered Accountant’s client engagement through real-time updates and targeted campaigns. Adding custom job forms resulted in a noticeable rise in job applications. These updates have transformed SCC’s website into a modern, functional, and responsive platform, helping them attract better clientele and onboard more talent, aligning seamlessly with their business growth goals.