Overview
Senegal Software, a prominent cloud-based talent management platform specializing in the staffing industry, approached us with the need to revamp their existing website. Senegal Software integrates various operational aspects, such as talent acquisition, client management, sales, marketing, payroll, and billing, into a unified solution.
Their primary concerns included an outdated design, limited user engagement, and the need to showcase their unique solutions effectively. They sought a modern, visually appealing interface that was responsive across devices, easy to manage for future updates, and optimized for search engines.
Our team took on the challenge, starting with a complete redesign focused on user experience and functionality. We utilized WordPress, PHP, HTML, CSS, JavaScript, jQuery, Bootstrap, and Gutenberg Editor to develop a comprehensive solution. The result was a fully responsive, feature-packed website that meets the client’s needs and goals. This includes custom-designed industry pages, a mobile app section, and detailed product pages for SenegalHire and SenegalWork. Key functionalities include a lead-generating landing page, a knowledge base webpage with guides, video tutorials, SEO-optimized content, dynamic navigation tools, and a fully responsive design.
Services
- Business Need Analysis
- Design & User Experience (UI/UX)
- Frontend and Backend Development
- Maintenance & Support
- Quality Assurance and Testing
VISIT
WEBSITE
Technologies
Bootstrap
CSS
Gutenberg Editor
HTML
JavaScript
JQuery
MySQL
PHP
WordPress
- Laravel
- SugarCRM
Challenges
Senegal Software’s website was struggling to keep up with modern standards. The outdated design wasn’t just an aesthetic issue — it impacted user experience and engagement.
Visitors also found the interface clunky and difficult to navigate across devices, making it challenging for the platform to convey its full value and personalize the experience for diverse audiences.
The website did not have dynamic features to engage visitors, increase site dwell time, or convert them into leads, resulting in missed opportunities. Additionally, managing software Knowledge base was cumbersome as it lacked a proper structure, making updates time-consuming and leaving users without easy access to relevant resources.
Another key challenge was integrating video transcripts from Vimeo. Doing it manually was inefficient, especially with a high volume of content to manage. This process was draining valuable time and resources that could be better spent elsewhere.
Solutions
Our first focus was giving the website a much-needed facelift by building a modern, sleek design with a user-friendly interface that made navigating the site intuitive and enjoyable.
To further personalize the user experience, we added industry-specific static pages. Each custom page contained category-specific content, video demos, and clear calls to action, ensuring visitors found exactly what they needed. We also added cross-device compatibility to the website to provide a consistent experience across desktops, tablets, and smartphones.
We introduced a dynamic auto-generated Table of Contents (TOC) and Index feature in the blog and Knowledge base content. By simply placing shortcodes within posts, users could create TOCs and indexes that accurately reflected the hierarchy of content, from headings to subheadings.
Lastly, our team automated the process of integrating Vimeo video transcripts. Instead of manually downloading and uploading transcripts one by one, we created a bulk handling system that saved time, reduced errors, and enhanced both accessibility and SEO performance.
Key Features
Custom-designed Webpages to Create a Fulfilling User Experience
Homepage With Engaging, Intuitive Design
We designed the homepage to make a lasting first impression by presenting Senegal Software’s core features and benefits through an engaging, modern interface. It starts with a bold hero section that immediately conveys the platform’s value proposition. A detailed three-column section highlights key user pain points and how the software addresses them, followed by feature showcases and client testimonials. The design balances vector art with functionality, ensuring a dynamic experience for both Gen Alpha and Gen Z users. The homepage concludes with a neatly organized footer menu for easy navigation to essential pages.
About Us Page to Highlight the Purpose & Evolution of Senegal’s Services
The About Us page provides a comprehensive overview of Senegal Software’s journey, from its inception in 2016 to becoming a trusted AI-driven staffing solution provider. It showcases the company’s mission to simplify recruitment processes and its commitment to core values like integrity, respect, and work-life balance. The page also outlines the evolution of their talent management platform to include diverse industries such as Healthcare, IT, and Finance. The story behind their logo adds a personal touch, symbolizing the passion and dedication that fuel Senegal’s innovation.
Marketplace Page Featuring Expansion Capabilities With 20+ Third-party App Integrations
The Marketplace page highlights Senegal Software’s extensive integration network, featuring over 20 trusted partners like Gmail, PayRoc, Sage, Microsoft Outlook, and QuickBooks.
Mobile App Page Featuring Talent Management App for Android and iOS
The Mobile App page showcases how Senegal Software’s app simplifies part-time job management for both employers and talent. Users can create detailed profiles with photos, videos, and tax documents, ensuring quick onboarding.
Referral Program Page to Drive Engagement, Incentivize User Participation, and Achieve Business Growth
The Referral Program page offers a structured incentive plan to encourage users to promote Senegal Software. The four-step process ensures simplicity: users sign up, register leads, receive demos, and earn rewards upon deal closure. The page design emphasizes how the program benefits both users and Senegal Software, reinforcing the brand’s mission to build lasting partnerships.
Category-specific Industry Pages Designed With Purpose and Functionality in Mind
The Industry Pages have been designed to ensure users quickly find staffing solutions that address their sector’s unique recruitment and talent management challenges. The site layout prioritizes clarity by segmenting industries such as Healthcare, IT, Engineering, Hospitality, and more into individual static subpages. Each page features an intuitive structure: a brief introduction to the industry, core staffing challenges, and how Senegal Software provides industry-standard solutions.
To maintain engagement, developers have incorporated feature highlights in bite-sized sections to keep users focused without overwhelming them. Video demos are embedded on each page to provide visual context and reduce reliance on text-heavy explanations. Moreover, the Call to Action (CTA) buttons have been strategically placed at key points, ensuring users have a clear next step after consuming the content.
Custom-designed Product Pages to Feature Senegal Software Key Offerings
The Product Pages streamline information on Senegal Software’s two primary modules: SenegalHire and SenegalWork. Each page is designed with a modular layout to allow users to quickly grasp key functionalities, watch demos, and engage with CTAs. Both product pages balance readability and functionality, ensuring visitors can find and act on relevant information without unnecessary navigation hurdles.
SenegalHIRE
The SenegalHIRE page promotes the recruitment and business platform for organizations that need to manage a large number of employees efficiently. We used a task-based layout, grouping functionalities like onboarding, recap reporting, and event management under intuitive headings. The recap reporting demo video is positioned strategically to showcase real-world use cases, while the final CTA at the bottom ties the page together, prompting users to explore further or schedule a demo.
SenegalWORK
The SenegalHire solution targets staffing agencies that need to manage a large number of temporary, part-time, or event-based staff. The content is split into distinct sections covering ATS, CRM, Marketing, and Finance to prevent information overload. We ensured that each module’s description is concise and flows logically, making it easier for users to scan through. The video demo is positioned prominently to cater to users who prefer visual learning, with CTAs placed throughout to drive conversions without disrupting the reading flow.
A Lead-Generating Landing Page With Smart Conversion Tools
We integrated the Quote Form to drive conversions through a user-centric layout. The hero section grabs attention with a “Schedule a Demo” form, encouraging immediate interaction. Below, the three core offerings—Maximize Efficiency, Save Time, Grow Your Brand—establish value. Beneath this is the three-column feature list that outlines Senegal Software’s 15 features. The page ends with collapsible FAQs and a Testimonial section. The page layout prioritizes readability and actionability, ensuring visitors understand the product and take the next step.
A Comprehensive Features Listing Page With Quick & Easy Navigation
The Features Listing Page presents a detailed, structured breakdown of Senegal Software’s 15 core features. Developers used sticky sidebar navigation to improve user experience, making it easy to jump between sections or track progress dynamically while scrolling. Each feature is displayed in boxed sections, ensuring readability and whitespace balance across devices. The page layout prioritizes consistency in design and functionality, providing users with quick, digestible insights into each feature without feeling overwhelmed.
Quick Acces Demo Form for One-on-One Software Tours
The Schedule a Demo Form, placed prominently in the header for visibility, simplifies the process of requesting a live tour of the Senegal Software. Users fill out key details like name, work email, company, and phone number to schedule a one-on-one demo with product experts. The form is designed to capture qualified leads while providing users with a personalized experience to explore how Senegal Software meets their business needs.
A Structured Knowledge Base for User Guidance and Learning
The Knowledge Base page is a central repository designed with multi-level hierarchies to make finding resources intuitive and efficient. Utilizing custom post types and taxonomies, it categorizes product guides, updates, FAQs, and videos for easy navigation. The interface ensures that users can quickly access relevant content to maximize their experience with Senegal Software.
Product Guide Page as a Comprehensive Resource Library
The Product Guide page offers in-depth documentation on Senegal Software’s features and tools. It is equipped with a search bar and collapsible sections. Users can easily browse categories like Agreements, Data Management, and more for efficient training and support, enhancing their software proficiency.
Step-by-Step Video Guides Sections for Enhanced Learning
The Videos section offers visual learning resources to simplify complex processes. With eight main categories and dozens of subcategories, users can watch step-by-step tutorials on topics like CRM, Finance, Logistics, Marketing, and more. Users can quickly locate relevant videos with the search functionality.
Help and FAQs Page for Troubleshooting and Quick Solutions
The Help and FAQs section provides searchable questions and answers addressing common user queries and troubleshooting steps. By offering quick answers in an easy-to-use format, this feature reduces dependency on customer support and empowers users to resolve issues independently, improving overall user experience.
SS Updates for Latest Software News, Enhancements, and Releases
The SS Updates section keeps users informed about recent releases, announcements, and new features. It includes a search bar for quick navigation and displays articles like “What’s New in October 2024.” This feature helps users stay up to date with platform improvements, ensuring they are always aware of the latest functionalities.
Additional Features for Responsive Design, SEO, and Analytics for Performance
We added features to ensure optimal user experience and website performance. The responsive design functionality lets the website adapt its resolution across devices, while SEO optimization boosts visibility on search engines. Analytics integration helps track user behavior, engagement, and conversions, helping Senegal Team to act accordingly.
A Blog Section for the Latest and Trending Insights & Updates
The Blog page helps the Senegal Team share updates, case studies, and industry insights, informing users about staffing trends and Senegal Software’s developments. The layout starts with a Latest Posts section and a search bar for quick access to specific content. With Popular Posts and Categories widgets on the left for easy navigation, the design balances high-resolution visuals and white space, providing a clean and user-friendly experience.
New Features & Challenges With Innovative Solutions to Enhance User Experience
This section highlights new tools and solutions implemented to address platform challenges and improve usability, accessibility, and functionality. From dynamic tables of contents to video transcript integration, these functionalities simplify navigation, boost SEO, and enhance content organization.
Automatically Generated Dynamic Table of Contents (TOCs) and Index Functionality for Better Content Navigation
The Dynamic TOC & Index feature lets users add auto-generated tables of contents to posts using shortcodes. It improves content structure and navigation by automatically organizing headings (H1 to H6) into a clickable TOC. This feature is easy to implement, enhances readability, and boosts SEO by encouraging users to explore content sections quickly.
Video Transcript Integration and Bulk Transcript Upload Functionality for Improved Accessibility and SEO
This feature enables the bulk download and upload of Vimeo video transcripts, improving accessibility for users and boosting search engine visibility. The automated process saves time, ensuring quick updates across the platform. By providing text-based alternatives, this feature also complies with Google’s accessibility guidelines and improves content discoverability.
Track Updates With an Organized Edit History Table
The Edit History Table, created using the ACF Repeater field, is used to log newly launched features and updates. It displays the feature name, description, and release date in a structured format. This feature improves traceability, making it easy for users to track software changes on the go.
Side Navigation Bar for Quick Section Access
The Side Navigation feature allows users to jump directly to different sections on the features page while highlighting the current section during scrolling. This feature improves navigation efficiency, ensuring users can find information quickly without unnecessary scrolling.
Results & Benefits
- Enhanced user engagement and improved user experience across devices.
- Increased lead generation through integrated quick-access demo forms and call-to-action elements.
- A structured knowledge base provided users with quick access to resources and support materials.
- Delivered a lasting impression with a dynamic homepage.
- Engaged users with mission-focused About Us pages.
- Boosted conversions with a user-friendly referral program.
- Simplified customer journey via product information pages.
- Kept users updated with blog insights and updates.
- Enhanced navigation with auto-generated tables of contents.
- Increased accessibility with video transcript integrations.
- Boosted engagement using quick side-navigation menus.
Outcomes
The revamped Senegal Software website now delivers an optimized user experience through a blend of design enhancements and practical functionality. The dynamic homepage presents core offerings clearly, addressing user pain points while balancing visuals and usability. The referral program and marketplace pages drive user engagement by offering incentives and third-party integrations. The mobile app section highlights on-the-go talent management, directing users to install Senegal’s Software app version on their smartphones.
Category-specific industry pages and product pages ensure users quickly find relevant solutions without unnecessary navigation hurdles, with embedded video demos offering a visual, user-friendly experience. The lead-generating landing page and demo request form streamline conversions by making interactions straightforward and accessible.
The knowledge base webpage with structured guides, video tutorials, and FAQs empowers users with self-help resources, reducing support reliance. Additional features like dynamic TOCs, video transcripts, and side navigation improve content accessibility and SEO. Coupled with responsive design and analytics tracking to ensure performance optimization across devices, we have provided the Senegal team with a holistic website that is as amazing as their software.
Explore More
The case studies in this section have been handpicked to showcase our best design and development projects. Each case study shows how we used industry-leading practices to transform our client’s idea into a working project.
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