The Shutter Store

Developed a feature-packed responsive e-commerce website for The Shutter Store, UK’s leading shutter provider, featuring a comprehensive product catalogue, dynamic filtering & sorting options, an instant quote system, professional services booking, and AJAX-based updates.

Overview

Our client, The Shutter Store, is a well-known supplier of premium window shutters, offering an extensive range of faux wood and natural hardwood shutters with both DIY and professional installation options in the UK. The client sought a modern, intuitive e-commerce website to showcase their products, streamline the order process, and provide essential information to customers to simplify the buying journey.

We delivered a responsive, SEO-optimized e-commerce website for The Shutter Store built on WordPress with WooCommerce integration. This site enhanced user experience with dynamic filtering options, real-time instant quotes, secure SSL payment processing, Trustpilot reviews for credibility, free sample requests, interactive DIY guides, professional service bookings, AJAX-powered updates, and responsive cross-device design—ultimately helping The Shutter Store boost customer engagement, improve decision-making, and increase online sales through a user-centric shopping journey.

Services

  • Business Need Analysis
  • Design & User Experience (UI/UX)
  • Frontend and Backend Development
  • Maintenance & Support
  • Quality Assurance and Testing

VISIT

WEBSITE

Industry

Home Improvement

Region

Western Europe

VISIT

Website

Technologies

AJAX

AJAX

CSS

CSS

HTML

HTML

JavaScript

JavaScript

JQuery

JQuery

WooCommerce

WooCommerce

WordPress

WordPress

XML

XML

  • Laravel
  • SugarCRM

Key Features

Comprehensive Product Catalog Offering an Immersive Customer Experience

The Shutter Store’s dynamic product catalogue ensures smooth navigation, helping users quickly find their ideal shutters. Each product page features high-resolution images, detailed descriptions, and customisation options, offering an immersive browsing experience. From faux wood to natural hardwood shutters, customers can explore styles and finishes with all the information needed to make informed purchase decisions.

Multiple Filtering Options to Refine Product Search for Individual Preferences

Users can filter products based on material (faux wood or natural hardwood, etc.) and select from various styles, including Full Height, Solid, Café Style, and Tier on Tier shutters. For those with specific aesthetic preferences, the colour filter allows customers to choose options like Snow White paint or Natural wood stain, while the size filter helps them find shutters that fit their window dimensions perfectly.

Instant Quote System to Provide Real-Time Price Estimates

The Instant Quote feature lets users receive immediate price estimates for custom shutters based on their window dimensions. This interactive tool has been designed to make the shopping process faster and more efficient with two standout functionalities:

  • Dynamic Form Elements: Users can add multiple windows by clicking the “Add another window” button, which generates additional input fields for width and height.
  • Real-Time Calculation: As users enter window dimensions, the system calculates the estimated price instantly without requiring a page reload, improving the shopping experience.

A Responsive Cross-device Webstore Interaction With AJAX Implementation

The website’s quote system uses AJAX for instant, real-time updates without page reloads. A custom-built, responsive design ensures a consistent, smooth experience across desktops, tablets, and smartphones, enhancing usability on any device.

A Dynamic Free Sample Request Feature for Better User Engagement

The free sample request functionality engages users by allowing customers to order material and colour samples directly through the website. This feature improves decision-making, increases conversions, and showcases the product quality firsthand, creating a personalised shopping experience.

Interactive DIY Measuring and Installation Guides to Minimise Customer Support Requests

Interactive DIY guides with step-by-step instructions and video content help users measure windows and install shutters. Designed to be user-friendly, this functionality reduces customer reliance on external support, empowering them to complete projects independently.

Professional Measuring and Fitting Services Booking Feature

For customers preferring expert assistance, the website offers professional services for measuring and fitting shutters. This option ensures precise measurements and defect-free installations by skilled professionals, providing peace of mind and a hassle-free customer experience.

Trustpilot API Integration for Real-Time Customer Feedback

The website integrates Trustpilot reviews directly on the product pages to build credibility and trust among potential buyers. Real customer testimonials offer valuable product quality and service insights, helping new visitors make confident purchasing decisions.

Custom Promotions Module to Drive Sales and Retention

The website includes a custom promotions feature highlighting discounts and sales events like the “REALLY BIG shutter sale.” This module dynamically updates promotional banners and offers, driving conversions through attractive, time-sensitive deals.

Advanced Backend Processing With SSL Encrypted Transactions for Secure and Efficient Data Handling

On the backend, PHP scripts process form submissions, calculate total prices, and generate accurate quotes by querying a database for relevant shutter details. To ensure data accuracy, input validation is performed on both client and server sides. Additionally, SSL encryption secures payment transactions, safeguarding sensitive user information throughout the checkout process.

Results & Benefits

  • Increased product discoverability via the filtering and sorting system, allowing customers to find the right product quickly.
  • The faster quotation process through the Instant Quote feature significantly reduced the time required for customers to get price estimates, improving conversion rates.
  • Mobile optimisation, Trustpilot reviews, and sample requests increased customer interaction and improved user engagement.
  • Displaying client reviews and offering secure transactions helped build trust with potential buyers.
  • Higher search engine visibility with SEO plugin integration and optimisations, increasing organic traffic to 25k+ monthly visits.

Outcome

We delivered a fully-responsive, secure, and mobile-responsive e-commerce website for The Shutter Store that streamlines the customer shopping experience. An advanced product catalogue, dynamic filtering options, sample request forms, and a real-time quote system simplify the buying process, making it more efficient and customer-friendly. The integration of Trustpilot reviews builds social proof, while the mobile-first website design prioritises site responsiveness. With over 25k+ monthly visitors, The Shutter Store is now seeing improved user engagement and conversions, securing its place as a top window shutter supplier in the UK market.

Explore More

The case studies in this section have been handpicked to showcase our best design and development projects. Each case study shows how we used industry-leading practices to transform our client’s idea into a working project.

Gas Safety Certs
Gas Safety Certs
Gas Safety Certs
Gas Safety Certs

Have a project in mind?
Let's talk about it.

CONTACT US
footer-upper-img

© 2025 Dynamologic Solutions All rights reserved.