Overview
Whiteleys Office Furniture, a well-established UK-based business specializing in office furniture, design, and project management services, required a modern, user-friendly website to showcase its extensive product catalog and bespoke interior design solutions. Their old website lacked product filtering, real-time communication features, and a mobile-responsive design, limiting user engagement and online inquiries.
To solve these problems, we developed a WordPress-powered website with dynamic product listings, detailed service pages, project showcases, and integrated live chat. We aimed to create a platform highlighting Whiteleys’ expertise and improve cross-device user experience. The result is a high-performing, mobile-friendly website with improved monthly organic traffic.
Services
- Business Need Analysis
- Design & User Experience (UI/UX)
- Frontend and Backend Development
- Maintenance & Support
- Quality Assurance and Testing
VISIT
WEBSITE
Technologies
CSS
HTML
JavaScript
JQuery
WordPress
- Laravel
- SugarCRM
Key Features
Comprehensive Customer-centered Service Pages for Online Visibility
We developed dedicated service pages that describe Whiteleys’ service offerings, including office design, fit-outs, refurbishments, and project management. Each service page is designed to give buyers a clear understanding of what Whiteleys can deliver. Integrated service request forms, created using Contact Form 7, make it simple for clients to inquire about specific services directly through the website.
A Dynamic Product Catalogue for Smooth, Personalised Browsing
Whiteleys’ website features a dynamic product catalogue powered by custom post types, enabling efficient organisation of office furniture categories like desks, chairs, and storage. Users can filter and sort products by type, style, or budget, making their search highly personalised. High-quality images accompany each product, managed through an optimized gallery plugin that ensures fast load times and an engaging visual experience.
Live Chat Functionality for Instant Support
The website integrates a live chat feature powered by Click4Assistance, allowing users to connect with Whiteleys’ support team in real-time. This feature enhances customer experience by providing immediate answers to enquiries, reducing response times, and increasing user satisfaction.
Responsive Cross-device Compatible Designs for the Best User Experience
The website is fully responsive, providing a consistent user experience across desktop, tablet, and mobile devices. Using CSS media queries, the layout and style adapt smoothly to different screen sizes, ensuring visitors get a mobile-first version of the site, enhancing accessibility and engagement.
SEO and Performance Optimization for Search Engine Visibility
Whiteleys’ website is built with SEO-friendly URLs and optimized content using the Yoast SEO plugin, ensuring better visibility on search engines. Performance is enhanced through caching tools like WP Rocket, which improves load times, and image optimization tools like Smush, which compress images without losing quality.
Contact and Quote Request Forms for Easy Customer Inquiries
The quote forms, built using Contact Form 7, allow users to submit detailed inquiries about office furniture and services directly through the website. Integrated with email notifications, the forms ensure swift follow-ups by the sales and support teams. Additionally, prominently displayed phone numbers and email addresses make reaching out even more convenient for potential clients.
Case Studies and Testimonial Sections to Build Trust & Credibility
A dedicated case studies section highlights Whiteleys’ completed projects with detailed descriptions and high-quality images. To strengthen credibility, client testimonials are dynamically displayed through a plugin, offering authentic feedback and reinforcing the company’s reputation for excellence.
Results & Benefits
- Enhanced user experience across devices, ensuring users can easily find what they’re looking for.
- Improved customer engagement via the live chat feature and optimised contact forms.
- SEO optimisation led to a stronger online presence with higher search rankings, attracting more potential clients.
Outcomes
The Whiteleys Office Furniture website is now a fast, mobile-friendly platform that effectively showcases office-related products and services. The dynamic product catalogue and filtering options make browsing easy for users, while the live chat feature ensures real-time communication with customers.
With SEO-friendly service pages and performance optimisation in place, the site now ranks higher on search engines. Post-launch, Whiteleys experienced a significant increase in online enquiries through their contact forms and a noticeable boost in engagement on their blog and case study pages.
Whiteleys now enjoys a steady flow of online traffic, generating online leads and establishing itself in the competitive UK office furniture market.
Explore More
The case studies in this section have been handpicked to showcase our best design and development projects. Each case study shows how we used industry-leading practices to transform our client’s idea into a working project.
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